We're delighted to announce that The Next Day is working with Cine Asia on the release campaign of the Chinese film A or B (幕后玩家).
A or B is the latest blockbuster from Xu Zheng, who broke box office records with the hit comedies Lost in Hong Kong and Lost in Thailand, and is a thrilling deep-dive into an ugly criminal underworld turned into a cruel game by an unnamed puppet master. The film will have a national release in the UK via Cine Asia from 4th May, the same date the film will be released in the US, and is expected to be one of the year's biggest hits.
The UK trailer for the film can be viewed online: https://youtu.be/nw3SHor2CAo
More information on the film and the UK screenings can be found on the website: http://aorbmovie.com/