© 2016 by The Next Day Agency.Ltd,.

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Project 项目 - Chinese Visual Festival

The Next Day Agency was engaged by Chinese Visual Festival, a leading Chinese language film and art event in London, to carry out PR, marketing and guest services for its 2016, 2017, 2018 and 2019 editions. This involved planning and implementing a communications and promotional campaign across various social media and online platforms, designing and producing marketing materials, and growing a network of partners and organisations for audience development in the lead up to and throughout the festival. TND also ran the festival’s press campaign, creating and distributing press releases in English and Chinese, as well as scheduling and running interviews during the event. In addition, the agency provided guest services for visiting directors, artists and actors from Mainland China and Taiwan, organising schedules, carrying out interpretation and other services. As a result of the work by TND, Chinese Visual Festival has continued to show a marked growth in audience, reach and press coverage, achieving a higher profile.

 

翌日事务所在2017年五月举办了伦敦艺术盛事——华语视像艺术节,特别参与了“台湾视野”项目,涉及公关、营销和嘉宾等多项服务,包括在艺术节策划、执行和针对不同媒体平台的沟通和推广活动,设计并制作营销材料并且拓展合作方和机构网络以增加受众群。

翌日事务所还全程负责艺术节的媒体宣传,撰写和分发中英文新闻通稿并在活动期间负责安排媒体采访。此外,翌日事务所向参与艺术节的中国导演、演员和影片工作人员提供嘉宾服务,包括安排当地行程和工作翻译等。

在翌日事务所的参与下英国伦敦华语视像艺术节在观众人数、媒体覆盖率等指标上有显著增长,在全球范围内更具影响力。