Production 制作 - Ganbei!

Ganbei! (Pre-production)


Dir. James Mudge

Documentary series/online

UK/China 2018/2019

Semi-finalist, Guangzhou International Documentary Festival 2017 Project Market


Ganbei! is a new documentary series from director James Mudge, investigating Chinese alcohol drinking practices against a background of cultural change and internationalisation. The series will shoot across China and the UK, beginning with an overseas perspective before moving to China, looking at western stereotypes of Chinese drinking and leading into an exploration of traditional Chinese drinking culture, its history, importance, and how it is changing in modern society. Through the universal culture of drinking, and through both the camera lens and the bottom of a glass, the documentary will offer a challenging, though accessible and entertaining look at the changes transforming Chinese society.


Ganbei! is being produced by The Next Day (TND), and completed shooting in November 2018 on the Chinese segment of the first episode, focusing on Chinese craft beer, with the UK shoot planned for early 2019 before embarking on other topics including baijiu, whisky, wine and more. 


For all funding and sponsorship enquiries please contact The Next Day Agency: .






导演. James Mudge


英国/中国 2018



《干杯!》是由James Mudge执导的纪录片,旨在本片将探讨在文化交流和国际化视角下的中国酒文化。纪录片将在伦敦、北京和广州三地拍摄,在前往中国之前,纪录片将首先从海外视角切入,展现中国酒文化在西方认知中的刻板印象,之后影片将深入探讨传统的中国酒文化,追溯它的历史、重要性及酒文化在现代社会中的演化。通过对酒文化的探讨,本片也将于杯底和镜头间,为观众提供一种更平易、更具有娱乐性的看待中国当代社会的视角。





© 2016 by The Next Day Agency.Ltd,.

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