We're delighted to announce that The Next Day is working with Cine Asia on the release campaign of the Chinese film A or B (幕后玩家). A or B is the latest blockbuster from Xu Zheng, who broke box office records with the hit comedies Lost in Hong Kong and Lost in Thailand, and is a thrilling deep-dive into an ugly criminal underworld turned into a cruel game by an unnamed puppet master. The film will have a national release in the UK via Cine Asia from 4th May, the same date the