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Chinese alcohol culture - Ganbei!|《干杯》,关于中国酒文化

The Next Day Agency is officially making our first ever film! We're now in pre-production on Ganbei!, a documentary about Chinese alcohol drinking culture, directed by TND's James Mudge and produced by Cen Qiu, with China-based Ling Chen also onboard as a producer. Investigating Chinese alcohol drinking practices against a background of cultural change and internationalisation, the documentary will shoot in early 2018 in London, Guangzhou and Beijing, beginning with an overseas perspective before moving to China, looking at western stereotypes of Chinese drinking and leading into an exploration of traditional Chinese drinking culture, its history, importance, and how it is changing in modern society. Through the universal culture of drinking, and through both the camera lens and the bottom of a glass, the documentary will offer a challenging, though accessible and entertaining look at the changes transforming Chinese society.

Watch this space for updates, and please get in touch with any inquiries.

翌日事务所专属第一部电影作品现已正式启动!关于中国酒文化的纪录片《干杯》目前正在前期制作中,翌日事务所的James Mudge和邱岑将分别担任该片的导演和制片人,此外,陈灵将担任影片的中方制片人。本片将从国际文化交流的角度探讨中国酒文化,目前定于2018年初在伦敦、广州和北京三地进行拍摄。在前往中国之前,纪录片将首先从海外视角切入,展现中国酒文化在西方认知中的刻板印象,之后将深入探讨传统的中国酒文化,追溯它的历史、重要性及酒文化在现代社会中的演变。通过对酒文化的探讨,本片也将于杯底和镜头间,为观众提供一种更平易、更具有娱乐性的看待中国当代社会变迁的视角。



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